PRIN 2022 PNRR P2022NR9PW CUP MASTER J53D23016470001
PRIN 2022 PNRR P2022NR9PW CUP MASTER J53D23016470001
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This section offers visual insights into the quantitative findings of the WokeIt project. Graphs and data visualizations trace how themes of diversity, inclusion, and social responsibility evolve across recent Rai Fiction and Cinema productions, revealing patterns that complement the qualitative analyses featured in the exhibition.
Quantitative analysis of responses from 276 participants aged 18–26, exploring viewing habits, perceptions of diversity in audiovisual media, and the relevance of Rai productions within their media consumption.
Quantitative analysis of responses from 276 participants aged 18–26, exploring viewing habits, perceptions of diversity in audiovisual media, and the relevance of Rai productions within their media consumption.
In recent years, diversity, equity, and inclusion (DEI) policies have taken on a central role in the audiovisual media sector, where diversity is promoted both in content and in production practices. From the new Oscar guidelines to diversity branding strategies by platforms such as Netflix, and Italian initiatives like RAI’s 2022 project on female representation, the topic lies at the heart of both public and industry debates.
However, the gap between rhetoric and practice remains wide: the risks of diversity-washing and the tensions between social justice, market logic, and representation continue to surface, particularly within the broader context of woke and cancel culture.
The final conference of the WokeIt project explores these dynamics within the Italian media landscape, examining recent changes and the tensions between inclusion and normativity in RAI’s audiovisual productions.
Credits
Conference curated by: Paola Brembilla (University of Bologna), Massimiliano Coviello (Link Campus University), Dom Holdaway (University of Urbino Carlo Bo).
Organizing Committee: Greta Delpanno (Université de Montréal, University of Bologna), Stefano Guerini Rocco (University of Bologna), Arianna Vergari (Link Campus University), Piero Villa (University of Urbino Carlo Bo).
Serial Communities: Strategies of Inclusion in Rai Fiction is a media education project held in Potenza, in collaboration with the 16th edition of the Città delle 100 Scale Festival. The workshop focused on strategies of inclusion in Rai’s television productions. Participating classes analyzed a selection of TV series and used generative artificial intelligence tools to create original storyboards.
Credits
Scientific coordination and curation: Massimiliano Coviello and Arianna Vergari (Link Campus University)
Organizational and educational direction: Francesco Scaringi and Giuseppe Biscaglia (Città delle 100 Scale Festival)
Digital transformation workshop: Valerio Calabrese (Effenove)
Participating schools: Liceo Scientifico “Pier Paolo Pasolini,” Liceo Scientifico “Galilei,” Liceo “Rosa Gianturco,” and the youth center “Punto Luce.”
“Serial Communities” Project: Interview with Valerio Calabrese (Effenove), Coordinator of the Digital Transformation Workshop.
“Serial Communities” Project. Interview with students sharing their creative and reflective journey during the workshop.
Fabrizio, a young janitor, embodies a generation caught between underpaid work and unattainable dreams. His descent into addiction and debt reflects a system that drives the most vulnerable toward desperate choices. The encounter with Kevin, a well-known street artist, sparks the possibility of renewal and self-discovery
Armando, a talented street artist, lives suspended between hallucinations and flashes of creative brilliance, kept in check by medication that promises balance but threatens his art. With Angela – the only one who truly recognizes the value of his “difference” – he discovers that what is labeled a “disorder” can also be a gift
Fabrizio, a young janitor, embodies a generation caught between underpaid work and unattainable dreams. His descent into addiction and debt reflects a system that drives the most vulnerable toward desperate choices. The encounter with Kevin, a well-known street artist, sparks the possibility of renewal and self-discovery
Armando, a talented street artist, lives suspended between hallucinations and flashes of creative brilliance, kept in check by medication that promises balance but threatens his art. With Angela – the only one who truly recognizes the value of his “difference” – he discovers that what is labeled a “disorder” can also be a gift
What is a Serial Narrative? Learning to Build Inclusive Stories is a media education workshop dedicated to inclusive serial writing and the critical analysis of representations of gender, disability, and migration.
Using the Educational Toolkit developed within the European project GEMINI and drawing on the research conducted by WokeIt, participants studied selected Rai fiction case studies and experimented with the creation of original TV series concepts aimed at envisioning more inclusive models of society.
Credits
Scientific coordination and supervision: Massimiliano Coviello, Paola De Rosa, Marica Spalletta, and Arianna Vergari.
